Get the story. Find the name.

Within the world of branding there are namers, specialists who help clients find the best possible words to represent their endeavors.

Katy came to this work from journalism; the jobs actually have a lot in common. Both require research and interviewing skills, quickly-yet-deeply understanding new industries, and artfully conveying complex ideas. While a journalist might get 1,000 words to tell a story, the namer simply has a more poetic challenge: doing that job with as few as one.

Katy founded her naming and editorial firm, Wordlark, on the idea of applying journalistic curiosity, rigor, and verve to the art of naming. She has done work for clients ranging from non-profits in her small hometown to multi-billion-dollar companies most definitely not in her small hometown.

You can learn more, or get in touch, here.

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